The designer


Souâd Feriani was born in Genk, Belgium on 30 June 1970.
As a child, she fell in love with the shirts in her father’s wardrobe and she never got over this love for men’s shirts.

Studying at the fashion department of the Royal Academy for Fine Arts in Antwerp was an eye-opening experience. She met her soul mates who encouraged and stimulated her to expand her horizons. She graduated in June 1994.

For a number of years she was Head Designer for various well-known Belgian fashion houses. On 1 December 2014 her shirt collection was officially launched and hit the shops.

Her signature shirts are very comfortable and made of the finest elastic shirt materials.
You can wear them both for work or on special occasions, with the accessories making the difference.  These shirts and shirt dresses are timeless.

The shirts and shirt dresses come in a dark-blue luxurious ‘Souâd Feriani’ box.

“I want to share my great love for the colour blue, for shirts and for women with my customers.”
“My goal? To make women beautiful !”